Mixed Media & Brand Specialists, Graphic Design, Web Design - Approach

Interrogation	Meeting & understanding the customer and their needs.
Refining The Brief	To gain a deeper understanding of the client brand and campagign objectives.
Market Research	Taking a cross section of the database and interviewing them to find out the strengths and weaknesses of your communication with your customer and then use this to improve your communication with existing customers and then develop a tangible creative campaign to successfully promote your business.
Competition Analysis	Look at market trends and your competitors to place your business or product in the correct place in the market. Used to help to develop and shape USP’s into marketable form.
Material Analysis	Drawing on the research to find appropriate materials for the project.
Font Analysis	Drawing on the research to find appropriate fonts for the project.
Colour Analysis	Drawing on research to find appropriate colours for the project. Click to view colour chart and there psychological meanings
Initial Concepts	Drawing on all the findings and brain storming to develop and draw up initial concepts
Visuals	Tested with the client for feedback
Market Visuals	Tested by the end user to see if the visuals are coherent
Concepts Refined	Concepts refined & final visuals produced
Campaign Development	Why will produce the relevant marketing material by using a varied mix of online paper and air media solutions. Please see design, print and services sections for more.